Sneak Peak: Hard Rock Cafe Seattle

Photos and review from our “Undercover Brother” Jason Tang

“Love All, Serve All” Hard Rock’s guiding principle greets customers as they enter the brand new cafe, which opened its doors to the public this past Wednesday. Located just a half block from the Pike Place Market entrance, the “rustic refined” energy efficient two-story, 14,000 square foot restaurant is infused with high-tech interactive gadgets and Seattle-themed rock/grunge memorabilia. On the music front, the second floor 400-person venue will host live shows three to four nights per week, spanning all genres of music. A monthly residency program will allow labels to showcase local artists/bands every Tuesday night and there will also be all-ages Sunday afternoon matinees.  Event tickets will be available for purchase at the Rock Shop, located on the first floor, and (possibly) online through Ticketweb.

Here are some of the highlights from the tour:

Technology
– Rock Wall Solo: 52-inch single-user interactive display based on the Las Vegas Cafe’s 18-foot Rock Wall.
– Microsoft Surface: 30-inch multi-user interactive display featuring some really cool custom applications, such as the memorabilia app which allows guests to view info on items housed at Hard Rock locations around the globe.
– Booth Interactive: interactive displays in 13 booths which allow guests to explore 1,300+ memorabilia items, view Rock Shop merchandise, and connects to the cafe’s video distribution server which allows users to view the last 10 videos played as well as vote for the next one.
– Hard Rock Interactive: by calling 206-204-4666 and punching in each memorabilia item’s specific number, you will be given some commentary from Hard Rock curator Jeff Nolan.  Seattle is the fourth cafe to implement this system.  They are also looking into Microsoft Tags, which are barcodes that customers can “scan” with their cellphone cameras and it bring them to a website with additional information about the memorabilia.
– Paging System: pilot program consisting of devices at each table that tie in with wristwatches worn by the servers and the seating system in the lobby to allow for a better overall customer experience.

First floor

– 250-seat restaurant/bar
– Rock Wall Solo/Microsoft Surface/Booth Interactive
– Rock Shop featuring limited edition merchandise

Second floor
– 175-seat restaurant/bar
– 400-person capacity concert venue which will feature live music several nights a week

Rooftop deck
– 80-person capacity
– Bar, 2 gas fire pits, and lounge seating
– Amazing views of the Puget Sound and Olympic Mountains

Will it be a good fit for this city and its music scene? Only time will tell. Happy hour on the terrace and the Java Lava Burger are good enough reasons to visit at least once.

Restaurant hours are 11 AM-11 PM Sundays through Thursdays and 11 AM-2 AM on Fridays and Saturdays.  Happy hour is 3-6 PM and 8-10 PM on weekdays.  The Hard Rock Cafe is located at 116 Pike Street.

More photos from the Hard Rock Cafe tour can be viewed HERE.

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~ by clickdagger on February 12, 2010.

One Response to “Sneak Peak: Hard Rock Cafe Seattle”

  1. Nice review, we are pleased that you picked up on the HME Wireless paging system used in Hard Rock.

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